To create these towels, we begin with long-staple organic Turkish cotton, spin it into fine yarns and loom it into long, single loops that make the most of the fiber’s extraordinary length. The result is a lofty towel with a soft, fluffy pile that feels plush yet lightweight and its long loops absorb water beautifully.
Bath Towel, Hand Towel + Wash Cloth:
Extra-long loops create a slightly shaggy surface that gives these towels relaxed, welcoming style and they feel much thicker than their 685 grams per square meter. They're hemmed at the sides and finished with smooth sateen-woven edges at top and bottom.
Bath Mat:
Woven with similarly long loops as our Cloud Loom towels this mat is woven to a thick 1200 grams per square meter so it's absorbent and supersoft on bare feet. It's finished with a neat self-hem all around.
We recommend machine washing on the gentle or delicate cycle with like colors, with cold water and a natural, plant based laundry detergent. Avoid chlorine bleach and fabric softeners. GOTS prohibits chlorine bleach in textile processing, so we use hydrogen peroxide for our whites. Non-chlorine bleaches are best since chlorine can turn cottons yellow and weaken the fiber. Fabric softeners and dryer sheets reduce the absorbency of cotton textiles and are not recommended. If you can air-dry your towels, do. It brings the outside in and saves energy. Machine drying is best at a low temperature — trust us, everything still dries. Drying towels at high temperatures makes them feel hard and lose their soft plush. Place a set of our wool dryer balls inside the dryer to naturally soften the fabric and reduce drying time. Do not use fabric softeners. For the softest towels, tumble dry low and remove promptly.
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